Important Announcement
LUSH

We've Evolved Into REGENERA LUXURY

After years of pioneering sustainable luxury hospitality with over 130 certified properties, LUSH has evolved into REGENERA LUXURY — the world's first certification program exclusively for regenerative luxury hotels and retreats. We're not just reducing harm; we're creating net-positive impact for ecosystems, communities, and cultures. This evolution builds on LUSH's foundation, expanding to a comprehensive 300+ KPI framework across 9 pillars, presented by UN Tourism.

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Global Association of Luxury Sustainable Hotels

Together by Values

Luxury Sustainable Boutique Hotels & Retreats

A global community of independent boutique hotels and retreats united by a shared commitment to sustainable luxury, environmental stewardship, cultural preservation, community empowerment, and meaningful guest experiences that inspire positive change.

Now Evolving to REGENERA LUXURY
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130+
Member Properties
18
Countries
10+
Years of Excellence
$4M+
Collective Savings
About LUSH

Redefining Luxury Through Sustainability

Where Conscious Travel Meets Timeless Elegance

Founded as the Luxury Sustainable Boutique Hotels & Retreats association, LUSH represents a global community of independent properties that prove luxury and sustainability are not just compatible—they're complementary. Our rigorous certification process ensured that members met high standards in environmental management, social responsibility, and economic viability.

From jungle eco-lodges in Costa Rica to heritage hotels in Spain, our members share a commitment to environmental stewardship, cultural preservation, and guest experiences that transform. We believe true luxury lies in authenticity, provenance, and positive impact. LUSH's framework was built on international standards like GSTC and B Corp, but tailored for boutique properties with unique challenges and opportunities.

With over 130 certified properties across 18 countries, LUSH has become the trusted standard for boutique hotels seeking to balance world-class hospitality with environmental responsibility. Our members reported average cost savings of 15-25% through efficient practices, while seeing increased bookings from conscious travelers who value verified sustainability.

Sustainable Excellence

Rigorous certification standards covering operations, design, and impact, including detailed audits of energy use, waste management, and supply chain ethics

Global Community

Network of like-minded hoteliers sharing best practices, with annual conferences, online forums, and collaborative projects on sustainability challenges

Market Recognition

Trusted badge sought by conscious luxury travelers worldwide, featured in publications like Forbes, Conde Nast, and Travel + Leisure

We're Evolving

LUSH is Becoming REGENERA LUXURY

The Next Chapter in Sustainable Hospitality

As the hospitality industry evolves beyond sustainability toward regeneration, LUSH is proud to announce our transformation into REGENERA LUXURY. This evolution represents our commitment to not just sustaining, but actively restoring and revitalizing the destinations we serve. Building on LUSH's success, REGENERA LUXURY introduces advanced metrics for biodiversity enhancement, cultural regeneration, and economic vitality.

What's Changing:

  • New name: REGENERA LUXURY
  • Enhanced 300+ KPI framework covering 9 pillars of regeneration
  • Official UN Tourism recognition and partnership
  • Net-positive impact standards, including restorative practices and legacy creation

What Stays the Same:

  • Our core values and mission of ethical luxury
  • Your membership benefits, now enhanced
  • Our commitment to boutique properties and independent owners
  • Together by Values community and network
Discover REGENERA LUXURY
Join Our Community

LUSH Membership Benefits

Built for Independent Boutique Hotels

Certification & Recognition

Display the trusted LUSH Member badge and gain visibility among conscious luxury travelers seeking authentic, sustainable experiences. Includes annual re-certification and marketing toolkit.

Education & Training

Access to LUSH Institute courses, workshops, and masterclasses covering sustainability, operations, and C-level hospitality leadership. Over 50 hours of content with expert-led sessions.

Marketing Support

Featured listings on our booking platform, inclusion in newsletters reaching thousands of travelers, and promotional support including social media features and PR placement.

Global Network

Connect with 130+ like-minded properties, share best practices, and access exclusive partnerships with sustainable suppliers, including bulk purchasing discounts.

Performance Improvement

Data-driven insights and benchmarking to improve operational efficiency, reduce costs, and increase revenue. Includes annual reports and personalized recommendations.

Expert Consultation

Guidance from our team of hospitality experts with decades of experience in luxury boutique hotel management, including one-on-one consultations and site visits.

Our Community

Featured LUSH Member Hotels

Excellence in Sustainable Luxury

Asa Wright Nature Centre & Retreat

Asa Wright Nature Centre & Retreat

Trinidad

A certified REGENERA LUXURY eco-retreat protecting 1,500+ acres of tropical forest. Home to the endangered Pawi, this regenerative lodge blends nature, culture, and immersive experiences like birdwatching.

Akalki Holistic Sanctuary

Akalki Holistic Sanctuary

Bacalar, Mexico

Set on Bacalar’s stunning Seven Colours Lagoon, Akalki offers regenerative luxury surrounded by mangroves and vibrant wildlife. A wellness retreat designed for deep connection with nature.

Villas Flamingos

Villas Flamingos

Holbox Island, Mexico

A Condé Nast Traveler nominee, this eco-retreat preserves the island’s ecosystem, supports local artisans, and celebrates Mayan heritage. Guests enjoy fresh, sustainably sourced seafood.

Trusted By

Our Partners & Recognition

Building the Future of Hospitality Together

UN SDGs LEED WELL GSTC GREEN GLOBE UNESCO ISO 14001
Member Voices

What Our Members Say

"Joining LUSH was one of the best decisions we made. The certification process helped us identify operational improvements, and the community support has been invaluable. We've seen a 15% increase in direct bookings from conscious travelers."

Elena Rodríguez
Owner, Casa Verde Boutique Hotel, Spain

"LUSH gave us the credibility we needed in the luxury market. The badge is recognized globally, and guests appreciate our verified commitment to sustainability. It's not just marketing—it's a philosophy we live by."

James Chen
GM, Mountain Haven Retreat, Nepal

"The LUSH Institute courses transformed how our team approaches sustainability. From waste reduction to energy management, we now have systems in place that save us money while protecting the environment."

Sofia Martínez
Sustainability Director, Selva Lodge, Costa Rica
Join Us

Ready to Join LUSH?

Become Part of the Global Sustainable Luxury Movement

Whether you're an established eco-lodge or beginning your sustainability journey, LUSH provides the framework, community, and recognition to succeed in conscious luxury hospitality. Our members enjoy higher occupancy, premium pricing, and a network that drives real business growth while making a positive impact.

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Location
Playa del Carmen, Mexico
LUSH

Luxury Sustainable Boutique Hotels & Retreats
Together by Values