As we step into 2024 and the recent celebration of FITUR Madrid, it is clear that the luxury sustainable hospitality sector is poised for transformative changes, blending innovation, environmental consciousness,
LUSH is the premium international association for boutique hotels and retreats with strong sustainable and wellness values.
“Together by Values”.
We’re thrilled to announce our rebrand as REGENERA, Regenerative Luxury Hotels & Retreats Global Association. Join us as we embark on this exciting journey to redefine luxury and sustainability in hospitality. Discover what REGENERA has to offer and be part of a transformative movement in the industry.