In recent years, the global tourism industry has undergone a paradigm shift towards sustainability, with regenerative tourism emerging as a powerful force for positive change. Unlike conventional tourism, which often leaves a negative
LUSH is the premium international association for boutique hotels and retreats with strong sustainable and wellness values.
“Together by Values”.
We’re thrilled to announce our rebrand as REGENERA, Regenerative Luxury Hotels & Retreats Global Association. Join us as we embark on this exciting journey to redefine luxury and sustainability in hospitality. Discover what REGENERA has to offer and be part of a transformative movement in the industry.