The education, conservation, community and hospitality institutions we work with, and the initiatives we drive and support.
Partners
We work alongside organizations in education, equality, conservation, community and hospitality, sharing knowledge to move towards regenerative tourism.
Gender equality
We took part in its international awards, alongside the Sustainable Hospitality Alliance and the Sri Lanka Tourism Promotion Bureau. For four years, Héctor de Castro has served on its jury.
Visit Equality in Tourism →
Hospitality & tourism education
Since 1969, the World Association for Hospitality and Tourism Education and Training has brought together schools and educators in hospitality and tourism worldwide. We share its belief that a destination's quality starts with training its people.
Strategic training partner
We collaborate on training and work activities for young and senior talent.
Discover the Regenera Luxury Institute →University
The university has engaged our faculty to co-create specialized content, which it has offered commercially through its programmes.
It also recognizes our internship programme: its students train with LUSHIA and Regenera Luxury, and the university credits the hours they work.
Visit Universidad Anáhuac Cancún →
Excursions · Partner since 2023
Odyssey, your excursion partner, has partnered with LUSHIA since 2023. We share the same goal: excursions and experiences for travellers that create opportunities for the people and communities of each destination.
Mexico · Cancún · Local government
Since 10 October 2023 we have been working with the Tourism Department of the municipality of Benito Juárez (Cancún) to shape a collaboration agreement to drive a regenerative tourism programme for the region and open professional internships for young people in Cancún.
Héctor de Castro, founder of LUSHIA, and Juan Pablo de Zulueta, of the Cancún Tourism Department · 10 October 2023.
Peru · Amazon
We work with this benchmark for ecotourism and conservation in the Peruvian Amazon, which brings travellers and students closer to the rainforest from its lodges Tambopata Research Center, Refugio Amazonas and Posada Amazonas.
Congratulations, Rainforest Expeditions! Refugio Amazonas won a Regenera Luxury Hospitality Award 2026 for its leadership in biodiversity and landscape regeneration. It was a pleasure to take part in assessing its actions and its social and environmental impact, which promote and strengthen the Peruvian Amazon.
Trinidad and Tobago · Arima Valley
A non-profit land trust that has protected the forest of the Arima Valley, in Trinidad's Northern Range, since 1967. Around Spring Hill, an early 20th-century planter's house, more than 170 bird species have been recorded, among them the oilbirds of Dunston Cave.
We have visited this historic institution in person and are supporting it as it moves towards a regenerative tourism approach. After the visit and a review of its facilities and model, Héctor de Castro championed a Regenera Luxury grant for Asa Wright to begin its certification process, to the benefit of the nature reserve.
Visit Asa Wright Nature Centre →Photos: Asa Wright Nature Centre
Kenya · Maasai Mara
A camp in the Maasai Mara that has put the Maasai community at the heart of its project, driving the construction of a school and a hospital for local families.
Enkopiro Camp won a Regenera Luxury Hospitality Award 2026 for community impact.
We feature it as a partner because it proves what we stand for: luxury hospitality can leave education, health and opportunity in its destination for the people who live there.
Visit Enkopiro Camp →Marta Gras · Co-founder of Enkopiro Camp
Photos: Enkopiro Camp. Children's faces blurred to protect their privacy.
Founding partner
World Regenerative Tourism Day is an annual observance, every 23 May, that invites hotels, destinations, institutions and individuals to move from reducing harm to leaving a positive legacy.
The initiative is launched by Regenera Luxury, and Luxury Sustainable Hotels, A.C. takes part as a founding partner. Joining is free: it is a public commitment to its principles, not a certification.
Sponsorship · 23 May 2027
For the first global edition we are looking for companies to sponsor our activities on the day: free training sessions, volunteering and actions with local communities.
Sponsorship funds only LUSHIA’s activities, is invoiced separately and is independent of membership. World Regenerative Tourism Day is an initiative of Regenera Luxury; LUSHIA takes part as a founding partner.
Recognition we support
We support Regenera Luxury's international awards, the first dedicated exclusively to regenerative luxury in hotels and retreats. They do not reward the room or the spa, but the real impact each property leaves on its natural surroundings, its community and its culture.
We support them because they recognize what lies at the heart of our mission: staff wellbeing and development, cultural heritage and partnerships with local communities. Every entry is assessed on verifiable evidence, not on claims.
The awards are run by Regenera Luxury, LLC. The association supports their outreach and does not issue certifications, labels or awards.
Collaborate
Recognized internships, faculty and co-created specialized content.
Internships, mentoring and opportunities for young and senior talent.
Training programmes with measurable impact on the ground.
See our membership options for individuals and organizations →
Tell us who you are and what you are interested in. We will reply from info@lushia.org.
Prefer email? Write to us at info@lushia.org · Playa del Carmen, Quintana Roo, Mexico
