LUSH is the premium international association for boutique hotels, retreats and hoteliers with strong sustainable and wellness values. Together, “Creating Wellness through a Greener hospitality”.

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Exciting News! LUSH is Now REGENERA

We’re thrilled to announce our rebrand as REGENERA, Regenerative Luxury Hotels & Retreats Global Association. Join us as we embark on this exciting journey to redefine luxury and sustainability in hospitality. Discover what REGENERA has to offer and be part of a transformative movement in the industry.