About Us

We are the premium association for eco luxury boutique hotels & retreats

Creating Wellness Through a Greener Hospitality.

LUSH hotels and members have access to a wealth of benefits, from the booking platform to the LUSH marketplacecertificationsconsulting servicessocial initiativesonline courses. Do not miss the opportunity to enjoy special discounts at ECOLUXXE, our Eco Luxury Marketing agency, specialized in boosting green hospitality brands. Welcome to LUSH community.

Sustainability and wellness should go hand in hand and, at LUSH, we aim to elevate the capabilities of our community and offering support to achieve sustainable development with a specific focus on UN’s 2030 Sustainable Development Goals. The LUSH Criteria form the main pillar for the official Certification Bodies that certify boutique hotels, retreats, wellness facilities, service providers and destinations as having sustainable policies and practices in place. LUSH does not directly certify any product or service; but provides an accreditation program to confirm and support Certification Bodies.


Grow your business and career with luxury hospitality's largest community.


Our Vision

To redefine the concept of eco luxury boutique hotels and sustainable wellness to boost a greener hospitality and healthier world. And with are doing that by seamlessly integrating sustainability, social responsibility, memorable experiences, FREE education and big discounts on specialized services.

Benefits for eco luxury boutique hotels

In a post pandemic period, we saw the rise of a more sensible traveler who is demanding and appreciating the finer things in life while caring for the planet. This new tourist understands the importance of choosing accommodations that align with his/her values.


From People for People

We boost a type of tourism the delivers memorable experiences for the guests at the time than enhances local cultures, regenerate environment and generates richness for companies and local communities.

Woman, eco tourism. LUSH association. Hotels

Sustainable tourism

Woman, eco tourism. LUSH association. Hotels

Sustainable tourism

man working on laptop while woman takes notes

Digital marketing

Gift a proffesional LUSH membership-eco-luxury-hotels


Non-Profit Status

LUSH is an international non-profit organization legally registered under the law of Quintana Roo, Mexican caribbean. Its internal statutes and Code of Conduct provide information about its workflows and corporate culture.  

LUSH believes in transparency. As a non-profit, LUSH regularly files an annual report.

Our Leadership

Hector de Castro

CEO of LUSH and De Castro Group


Featured LUSH leadership

Hector De Castro
Hector De Castro CEO, LUSH association & De Castro Group
Andrew Gibson
Andrew Gibson Chairman of Wellness Tourism Association
Lázló Puczko
Lázló Puczko Founder of Health Tourism Worldwide
Dr. Ranjana Tiwari
Dr. Ranjana Tiwari PhD in Wellness & Sustainability. Mentor
Lucy Brialey
Lucy Brialey Founder SSA, Sustainable Spas Association
Francisco Aymerich
Francisco Aymerich CEO Golf Business Partners & Alhaurin Glof Course
Pamala Baldwin
Pamala Baldwin Founder of YinYang retreats C-Suite hospitality Executive Search
Alberto Apostoli
Alberto Apostoli CEO, Studio Apostoli. Awarded.
Jose Antonio Saez
Jose Antonio Saez CEO, Exener Engineering
Featured advisors of the month

Andrew Gibson

Wellness Tourism Organization

Former Chairman. Former Six Senses corporate director.

Iván Eskildsen Former Minister of Tourism of Panama


Antonio Teijeiro

Yunxi China

Former COO of Bahia Principe hotel group. CEO of Yunxi, expert in China market.

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